Every Little Thing Is A Big Deal

Target

This Back to School campaign celebrated kid's individuality and unique sense of style and taste. We kicked off the campaign with the Buy One Give One broadcast spot. With the help of Target's non-profit partner, the Kids in Need Foundation, Target donated up
to $25 million in supplies with a goal of impacting 2 million students, which is the largest in Target's history. This campaign proved successful as Target hit their $25 million mark in donations.

 

The campaign followed with 4 additional spots. Hide & Seek, Photo Day, Good Morning, & REDcard.

 

Print & OOH

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#KidsGotStyle Social Campaign

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As a digital extension of our Back-to-School campaign, Target wanted to elevate "real" kids' personal style in a unique way.
This campaign was created back when Instagram had just released the video feature that could only be shot natively in the app.

For 5 days at the beginning of August we asked moms to participate in #KidsGotStyle. In return, we created 5-8 Instagram videos
(aka Stylagrams) per day in real-time based on the most unique kids we could find.

These short stop motion films were all created in real time, with sound, within the Instagram app.
We helped Target become the first brand ever to use Instagram video upon it’s launch.

 

Awards & Recognition

2014 Webby Award Honoree in (Social) Fashion & Beauty