The Toycracker

Target

The Toycracker is a mini-musical spectacular, starring John Legend and Chrissy Teigen alongside a cast of over 30 CG toys.
Music by Grammy winner Ariel Rechtshaid (Adele, Solange Knowles, Madonna, Major Lazer, Usher, Vampire Weekend). Lyrics by Oscar, Tony, & Grammy winner Benj Pasek (La La Land, Dear Evan Hansen, Trolls, The Greatest Showman). It aired in its entirety for an audience of 26 million viewers on ABC and was rewatched millions of times on YouTube and Hulu.

Make The Holidays Spectacular

Before the big premiere of The Toycracker, we launched a broadcast campaign that told the behind-the-scenes story of the Toycracker coming together. Its journey reflected the every day production that we all face while getting ready for the holidays.

Print & OOH

World Premiere in New York City

We teamed up with David Stark Design and hosted a world premiere event in New York City to offer a few lucky attendees a sneak peek of the film before it aired on broadcast. Among the special guests were John and Chrissy, Isabella and Kylie (The stars of the musical), and Olivia Wilde and Naomi Watts. Even Bullseye the dog —who co-directed The Toycracker— was on hand to personally welcome his adoring fans.

Press
Fast Company / People Magazine / USA Today / ADWEEK / Creativity / Pop Sugar