Bullseye’s Playground

Target

With more people shopping online, Target wanted to bring an in-store experience that excited the kid in all of us.
Partnering with Google's Art/Copy/Code team, we created a first-of-its-kind immersive mobile adventure to transform
Target stores into a winter wonderland.

Launch Films

Mobile Gaming Experience

We created 6 mini-games that is fun for the entire family. When you step inside a Target store, you can play instantly via a microsite. Walk around the store to find signs to unlock secret characters and levels. Best of all, for every gameplay of Bullseye's Playground, Target donated $1 to St. Jude Children's Research Hospital.

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Aisles Transformed Into An AR Winter Wonderland

In flagship Target locations, we created an immersive virtual game using
Google's newly released Project Tango tablet.

Bullseye’s Playground Today

Target loved the Bullseye character so much that they decided to add a permanent
Bullseye’s Playground at every Target store. In this section, you will find incredible deals at low prices.

Press & Recognition
Forbes / FWA Mobile Of The Day / ADWEEK / Gizmodo / IAB.MIXX Awards